Content Marketing Manager
Your Role In Our Mission
We’ve been building a world class security platform that helps customers of any skill and size detect and respond to security threats without requiring security expertise. Blumira’s business is growing fast and we are looking to build our initial sales team. We are looking for people that are passionate, driven, a willingness to try new things, have empathy towards others and are open to change.
Content Marketing Manager – Responsibilities
For this role you will be working to drive customer demand for Blumira and acquiring new customers. Our target marketing for this role is companies between 100-1500 employees. You will need to be able to build a target strategy to acquire customers and drive interest in Blumira while we start to scale our inbound demand generation efforts. You need to be comfortable with trying new things.
We expect you to become comfortable with:
- Build a content marketing and demand generation program to drive organic inbound leads
- Develop and curate a rolling content schedule that includes blog posts, social media, webinars and newsletters
- Engage in social media activities including Twitter, LinkedIn, Instagram and Facebook
- Manage website content with the goal of improving SEO and organic search
- Engage with press to gain visibility and drive thought leadership
- Develop new customer stories
- Lead event based marketing strategy
- Track record of working collaboratively
- Excellent written and oral communication skills
- Track record of writing, editing and publishing online content such as blogs, product marketing content,, white papers, case studies, etc
- Track record of engaging others with social media
- Demand generation based marketing and SEO optimization
- Security expertise and thought leadership
- Product Marketing
- PR and Analyst relations
WHAT WE OFFER
- An opportunity to help build and scale the Ann Arbor tech security scene
- An opportunity to learn and grow with experienced SaaS security leaders
- The ability to make a big impact in the initial build of Blumira’s sales organization.
- A team that embraces who you are!
- Competitive compensation / equity
- Meaningful equity
- Benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program